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Friday 25 June 2010

Writing for results on Facebook keep this in mind


Many decades ago William Strunk, Jr. and E.B. White told us to:

Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn’t been built that can pull a weak or inaccurate noun out of a tight place… it is nouns and verbs, not their assistants, that give good writing its toughness and color.
The Elements of Style


When writing for results on Facebook keep this in mind


How to Create a Global Phenomenon for Less Than $10,000104 Comments

Topics: Marketing

Here is my most recent keynote from the 2,000-person+ Le Web in Paris, which focused on how to catalyze a global phenomenon on a very limited budget. Topics include:

- How to sell “around the product” for more coverage.
- The three necessary types of media exposure.
- Real-world tipping points from the launch of
The 4-Hour Workweek
- How to increase website conversion 80%.

It pulls from real case studies, including my own experience and tech start-ups I advise… Read More

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