Why are we busy getting involved in blogging or social networking in general?
At Netbods we think about social media as a strategy to enhance your existing marketing and business goals, not as a solution all on its own.
I expect we might dress it up as branding, relationship building and really we want more business.
Whatever the real reason you are involved in your daily pursuits all I say is if you really want more business stop talking about products and services, people don’t care about them. People only care about themselves and they care deeply about their problems. Talk about solving their problems, instead of talking about (unless you are just having fun) yourself.
FIRST STEPS
You can’t do it all by yourself. Demonstrate mutually beneficial relationships and give first, then evaluate what you get back.
Do not Tweet or post about everything (unless having fun) as just one niche mastered online with a webinar teaching others about that niche works very well as long as the content you promote is good content within your niche and it serves others well.
WRITE A GOOD PROFILE/BIO
Being clear on your online persona is key so invest and get yourself properly interviewed either by a professional interviewer or writer, or if you don’t have the budget for that, by a friend a coffee (or something stronger) and ask them to interview you. If you have a bottle of wind please ensure they ask you questions that relate to your personality and expertise (easy to lose the plot).
In creating your persona for the Internet the questions are simply looking at your unique and existing benefits.
What do you already have that others don’t?
What you have that you may take for granted?
What gives you an advantage over others?
DO NOT RUSH
We are looking for different things online, the starting point for all is the same as we must establish trust and make friends.
Online trust is a slow burn, it grows organically by having quality 1 on 1 conversations with people over time. Consistent, steady and takes time to get right. Find and identify gifted up and comers, help them launch and you gain a lifelong advocate. It’s not about who has the most connections, it’s about who has the most rabid advocates.
BE A TRUSTED RESOURCE
Create a blog, make an Internet TV show, an online magazine, etc… that entertains people. Become a regular trusted resource. When getting material seek out those with an existing profile Become a systematic person in your online approach in getting to know the individuals that are already on the path you are about to take. Focus on those that are already successful and get to know them, ask for an interview and include this as we all like to find out how they did it.
By remarking and making comment on other peoples postings you will soon build a community of readers. Find new topics that are thought provoking and conversational. Self expression is the new form of entertainment. Use conversational topics.
MONITOR WHAT THE PEOPLE SAY
The best use of your time is to connect with your customers first. Be there for them the moment they need you. Set up an alerts system to monitor what people are saying about your company.
Share ideas liberally and respond to all feedback as accountability gets you to complete and improve your ideas. Let everyone know what you are up to.
UNDERSTAND THE READER
We are all media producers, learn mass media styles and apply it in the context of social media. Learn to be a story teller and imagine you are writing a personal letter to a friend. Understand the psychology of the people you are talking to. Use it to create quality content. Step out of hum-drum as you need to shake things up, change the world, at least your world. The rest will wake up and pay attention. At Netbods we like to get people out of ritual and routine by waking the reader up with a spot of trauma
BECOME A STORY TELLER
Its all about your passion, who you are and what you bring to the table. Think about the authenticity and consistency of your voice off and online. The story you tell should have a deep connection. This will make people listen to what you post and create conversations around you and build you on other networks. Engage with new networks, build trust, make friends and create an online community.
WHO DO YOU HANG OUT WITH
Network to other influencers. Make sure everyone is aware of the value you provide. Also help others overcome their challenges. Get active on other peoples communities. Get off of your space and get on their space, spread your influence by being where your voice can be heard and is relevant.
CONVENTIONAL THINKING IS A THING OF THE PAST
Get rid of conventional views of influence. Influence by dialog, don’t try and compete, admire. Change your mind instead of trying to change the minds of others. Engage people instead of trying to win the debate. Don’t think about your influence, think about their influence. Talk about the things you are knowledgeable about as content is king, influence will come when you provide content in which you know what you are talking about.
START WITH THE END IN MIND
Think about your gifts, your passions, and your expertise in your field that you can share to help others. By understanding what your audience needs you can build things that will help them.
MOVE OFFLINE
At a later stage seek a market is not offline and surround your online marketing with speaking events or if the budget allows you to venture into local radio talks, advertising and even TV news will tackle your audience offline.
SPACED REPARTITION
We broadcast to time poor people with a mass of knowledge to absorb so never be afraid to swap you postings from one blog that you run to another and repeat your tweets. I repeat mine 5 times every 10 hours, and still get the same amount of click throughs on all of them.
Rather than churning out garbage you would be best to repeat pearls of wisdom and build influence by building something worth talking about. Unique, and awe inspiring. Be on track with what others might envy.
HAVE FUN
Make people around you more successful than you. Be able to laugh at yourself, do not be afraid to be vulnerable.
SET UP A FAN PAGE ON FACEBOOK
Facebook is great for business, not just for personal use and please set up a fan page.
As Yaro Starak – Blogger
, Entrepreneurs Journey says"Increase your digital influence by talking about other people. Them most important person to someone is themselves. So talk about those who you want to influence and build a relationships with, get their attention. People love hearing about themselves."
Also Robbin Phillips - Brand on Fire says
" It is not about digital, it is about people. Use passion conversation instead of product conversation. Talk about the stuff you are passionate about, not the products. Let your passions shine, who you are and what you stand for online. This enables you to create meaningful relationships"
Jason Falls – Social Media Explorer says
" Simple strategy using Twitter
and Facebook: Share good content consistently from all over the web. People are interested in good content, so share good stuff, whether it’s yours or not"Read the online versions of Reuters, Daily Telegraph, The Times, WSJ and look for breaking news in your sector and be the very first to report a unique version to your followers
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