About My Business

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81 Oxford Street, LONDON W1D 2EU, United Kingdom
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Sunday 29 August 2010

Looking for an Entrepreneur who wants to make 100K a year helping others

Since 1998 I have worked on a business model that would allow people to make the sales they require over the Internet. What you will find amazing is that many sources of knowledge back then were available only at huge expense to large companies and organisations.


The small business owner suffered from unconscious incompetence and generally believed the Internet was a fad. The slightly more savvy (they thought) bought a website from a friend or relative as one might buy a photocopier, the challenge was that this was no more than digital wallpaper (hanging around doing nothing).


The larger companies got richer through employing people who could communicate in Internet gobbledygook and marketing speak who would not stoop to communicating with the rare S.M.E. owner who wanted a slice of the action. The only route for the small player was getting venture capital and getting into the arena with hundreds of thousands to spend.


Today in 2010 the market has opened, our team are proud to have worked with some of the UK's biggest brands and we'd love to add your business to our portfolio.



'We have a vision to create a global tribe to bring better results at a lower costs to the client and reward those involved with the highest pay in the industry today'





Netbods will bring a new dynamic underpinning the principles of digital marketing and the knowledge to undertake online marketing campaigns.


 Netbods are looking to create work for 1000 new staff from 2011




Delivering with the skills required we are taking bright people from all background and making them marketing professionals


Over the last decade digital marketing as evolved from a peripheral element of organisational marketing to one that is at the very core of business relationships in an increasing multi channel environment.


We will teach our business partners how digital marketing works in industry and create successful marketing strategies


Our business partners will operate under licence using the Netbods brand to use their knowledge with business owners to improve their digital strategies.


Whatever the size of business a Netbods business partner calls upon they are bound benefit from today's dynamic digital arena


We will not just benefit large organisation as the Internet creates a new level playing field.
Our message will enhance business through our partners being trained in the following:




Search marketing
Web analytics
Online advertising
Email broadcasting
Viral marketing
Online PR
Mobile marketing
Social media
Web design for maximum ROI


When talking with a client our licensed business partner will talk through:
Digital marketing planning
Marketing and consumer behaviour


Each business partner will be trained and have sat written tests ensuring the information they deliver is
both practical and relevant to a clients organisation


Our aim is building digital marketing into a clients current marketing campaign.


A local Netbods business partner will visit a client as a CEO might meet other advisor's they greet in their business such as accountants, solicitors and now a digital marketing consultant features on the list


To create a team of 1000 Internet Business Consultants NETBODS will seek 100 REGIONAL PRACTICE DIRECTORS as training managers for a daily point of contact for guidance


The central hub also acts like a centre of e-excellence with residential courses for Regional Practice Directors and our licensed business partners who are the Internet Business Partners in the field and experienced e-tutors working with our team on interactive conference calls.


Our team will firstly operate all across the UKIreland as a step to global expansion
We offer a new route to those looking for a second career route and offer a chance to be in business for yourself but not by yourself.


Our client will benefit from a dedicated advisor delivering real results directly to the bottom line with cutting edge technology,


Our goal is serving both large and small business in 50 countries over the next 60 months.
Whether you are a client looking to gain the most profit from its digital spend or you have a challenging and ambitious mind and looking to create a business of your own in digital marketing we would like to talk.


Visit http:// www.netbods.net for more details.
Call 0845 056 9325 or email netbods@gmail.com




Whether it is a coffee shop or flying hot air balloons the whole thing is getting our business ideas to spread.


In the past we used to to do this by TV advertising and things like TV advertising.
TV would interrupt us, make us aware of an idea, we buy this idea/product, the supplier banks the money, buys even more advertising and we buy even more product. The more we spend the more the supplier spends and this creates the market-share of household names.


Simply today the people that can spread ideas win.


Otto Frederick Rohwedder was a succesful jeweller who sold his shops to fund his idea
to create a machine that would slice bread, this was in 1917, he was without funds
due to spending all his money on patents and could not afford a re-launch after his factory 
burnt down.


A friend helped out and bought his first machine in 1927 and slowly the word spread.
The ideas was good yet it was around 15 years before sliced bread gained market share deserved for a great idea.


The idea was great and the execution slowed by his getting patents instead of marketing.
The patent and making was great but it was a comlete and total failure. The success is not the patent it is can you get the idea to spread and our business helps business owners to get the idea to spread.


We spread ideas for a living
The mass media made a great way to distribute and make profit.


This model is all about figuring out how to win. So we must touch people in a new way as the Internet and digital age takes over


Coke Japan launch a new product every 3 weeks as they never know what will work and what does not.


The World revolves around ME I want ME mail not E mail as we have too many choices and not enough time.


Our role is making our clients remark-able (worth making a remark about)
The top selling DVD is the always changing as new one launches each week and they are always the second or third rate.... The reason they sell is that they are new.


We are all in the fashion business and in the past the globe was full of the average.
Now we should market to a niche as a smaller market will listen.


IF YOU PRESENT YOURSELF TO THE MAJORITY THEY WILL IGNORE YOU.
See what you can be the best in the WORLD at and sell to those who are listening.


Our goal is helping business be remarkable online and getting people talking.
We know the risk is being safe and the real way is selling to the fringes


Business owners who get the kind of results we get will pay very well for our information and we get BIG sales without the traditional expense of mass marketing.


We believe mass marketing as we know it has changed forever
We change the status quo with big permannet change
To do what we need to do we need people with a passion and the energy 
to spread an idea


To enable our ideal we seek professional connectors as it is tribes that make a difference
once our team work with business in each local area we know that the results will follow


We are not looking to convince those who do not believe in digital spend, we work with those looking to get a great result through digital expenditure.


Our business is finding those with a yearning to learn how to make more sales from the Internet in a self funding way


Sleep walkers will not be interested in being our clients or Internet Business Consultants
We are representing the very best information on digital expenditure, together we can get what we all want, we tell this story to those who want to believe it.


We are going to upset a lot of people as we upset the status quo and take market share (sales) from one business and give it to another.


So if you challenge the way business does its marketing and want create a tribe of business owners who want the insider knowledge on digital marketing we are ready and waiting.





Visit http:// www.netbods.net for more details.
Call 0845 056 9325 or email netbods@gmail.com










We follow the ideals of both Seth Godin and Tim Ferris
















Saturday 28 August 2010

We have some top tips to make your Internet marketing business take off

GoogleImage via Wikipedia


Here's some top tips...

How to get better results from email shots
Enhance your Google ROI
How to avoid Google Ad word suicide

For your traffic driving activities:
 Now:

If you use
email marketing to generate
qualified leads for your business - here's a proven way of getting a better response

Send a second promotion to the same people who received your
first promotion. We'll look at the 'numbers' in a moment:
 
I'm surprised...

If you get the help of top marketeers they always say the third mention brings you the business and still many business owners miss out on this tested method and leave so much
money on the table. A second promotion produce nigh as many orders as the first promotion.

 And even better...

A 3rd or 4th promotion - simply changes the words of
the promotion.
 You see...

Most people in business are looking for a product or service and they spend all day every spinning plates
 and don't always get to read all their emails or letters
Sometimes the timing just wasn't right for them when they received your first offer.

 Keep going and wave your business flag once again

Now you will have gained a maximum response
 
Imagine

An email at first broadcast has a 4% response
Second has a 2.5% response
Third has a 1.5% response
 
That means...

The 2nd and 3rd promotions doubled the first response!



Now try it for yourself and please report back






Next.........Google is the key to getting instant business




Google announced a new automated bidding tool

 Enhanced CPC

It can improve your Return On Investment (ROI) on the campaigns where you use manual bidding.

The tool works by taking your historical conversion tracking data and automatically adjusting your max cost per click (CPC) bids based on how likely it is that your ad will convert. So theoretically you should get more conversions while maintaining or reducing your cost per acquisition (CPA). Plus you’ll spend less time managing your max CPC bids.

For an example…

Joe Blow sells pet supplies, and has enabled Enhanced CPC for his  campaign that contains the keywords ‘dog collars’, ‘leather studded dog collars’, and ‘pink diamante dog collars’, all with a max CPC bid of £0.50.
When someone searches on ‘pink diamante dog collars’, AdWords recognizes that the keyword has converted well in the past and so increases the max CPC bid to £0.55 for that auction. If historical data shows that a conversion is very likely, Enhanced CPC could bid up to 30% more than the max CPC. So the most Joe Bloggs would be charged for a click is £0.65.
Conversely, if a user searches on a term that has not converted in the past, the AdWords system will lower the max CPC, although Google hasn’t specified how low they will go with the bids.
So the idea is that AdWords ultimately helps Joe Bloggs increase sales and conversions, whilst maintaining or lowering his average cost per conversion.

So What?

It all sounds good but will this tool really make that much of a difference? What’s the difference between this and Conversion Optimiser, which also promises to boost your ROI with an easy-to-use bidding tool?
Will you get more conversion from your AdWords spend? Maybe, although the danger is that you end up spending more. If you are getting more conversions at the same CPA then surely you’re going to have to increase your spend to make the most of it. And surely you reach a point where you can’t spend anymore so you’re getting the same number of conversions at the same CPA, therefore there’s no growth in your campaigns.
And what happens when there’s another ash cloud or the stock market dips, meaning your conversion rates drop? Will Google start lowering bids on keywords that are experiencing a blip? Could they reduce bids to the point where traffic fades to almost nothing?

Don’t lose control

By using Enhanced CPC you relinquish control of your campaign bid management. Google doesn’t offer notifications to let you know when the system begins to modify bids, and you can’t see a breakdown of modified bids within the AdWords interface.
Depending on how big your campaigns are, shouldn’t you be doing this stuff as a matter of course anyway – manually, or using your bid management tool? If you’re running your own relatively small campaigns, you should be reviewing your max CPC bids regularly as part of your optimisation process. Weekly is probably frequent enough to adjust your max CPC bids.
By reviewing your own bids and changing them manually, you retain the control and can make decisions based on the performance data that is important to you. You might want to increase bids only on keywords in a particular campaign or ad group. You might decide to increase your CPA on a campaign, and reduce spend to maintain conversions in another. This tool won’t be able to make those clever decisions for you.
We do use bid management tools to increase our clients’ campaign ROI, but we always retain a level of human interaction with the tool so that we’re making absolutely the right decision for our client. As a smaller business, handing total control to Google Enhanced CPC could cost you more than you bargained for. Test with care…
If you’ve tried Enhanced CPC, we’d love to know how you’re getting on. Leave your comments…



































Google AdWords nearly drove one irate advertiser to suicide! Stop AdWords from driving you to an early grave…
You might have heard about the Google AdWords customer in India who threatened to kill himself if Google didn’t respond to his Google AdWords Help thread “in the next few hours”. This guy was so hacked off with the lack of AdWords help that he took the extreme measure of promising to kill himself (he didn’t, by the way).
OK, so threatening to take your own life may be a little extreme, but we all have things that drive us nuts about Google AdWords and the AdWords interface and make us want to kick something. Here are our top 5 AdWords grievances…

1. Google AdWords Network Targeting

This is a very common mistake and one that has burnt thousands of advertisers. The settings you choose here will determine where your ads appear on the Internet. The Google Network is made up of the Search Network and the Display Network (formerly the Content Network).
- The Search Network is where your ads can appear above or beside the search results for the keywords you target. The Search Network does include other search partner sites like ask.com and aol.com.
- The Display Network (formerly Content Network) is where Google scans your ad groups and based on the keywords, they assign a theme to those ad groups. They then do the same to the pages on the Display Network. When the content page and your ad group have the same theme, your ad is displayed. You can use text, image, video and rich media ads on the display network.
By default your campaigns are opted into both the Search and Display Networks. But what Google doesn’t tell you is that because the Search and Display Networks work in very different ways, best practice is to run separate Search and Display campaigns, not lump them all in together.
So when you set your campaigns up, build separate Search and Display Network campaigns:
Setting Up Google AdWords
Click ‘let me choose’ and select Google Search and Search Partners if you want to and save your changes.

2. Devices Targeting

This is another trap that is easy to fall into. Just like the Network targeting scenario, you can target your ads to desktop computers and mobile devices:
- Desktop and Laptop Computers (pretty self-explanatory).
- iPhones and other mobile devices with full internet browsers where you can display standard text ads.
Again, by default both of these targeting options are selected, and again, this goes against best practice. User’s behaviour is so different on a mobile device than on their computer or laptop. People tend to use one-word searches and misspellings are common.
It’s best to structure mobile and desktop device campaigns differently. If you’re on a computer you might be more likely to use long tail keywords and be looking to make a purchase, rather than looking for information. But the same rules apply – make sure your landing pages are relevant and make sure they render OK on a mobile device.
As before, deselect “iPhone and other mobile devices with full internet browsers” to only target Desktop computers, and vice versa to only target mobile devices. You can also target specific networks, so if you were after business users, targeting Vodafone might be a good test.

3. Quality Score

Do you honestly know what Quality Score is and how Google determines your Quality Score? The rule of thumb is that the closer the relationship between your keyword, your ads and you landing page, Google will give you more points out of 10 (1 the lowest, 10 the highest), which in turn will mean better ad positions and lower costs per click.
Did you know that Google can display your keyword Quality Score in the AdWords interface? OK, so it’s not your actual Quality Score. Google can’t really tell you that. But it’s an indication that you might need to do some work on your ads or landing pages. So anything with a Quality Score of 6 or below might need some attention.
By default the Quality Score is not displayed. To turn it on and display the Quality Score, go to the Keywords tab and click on Columns and tick the Quality Score option:
Now you’ll be able to see your Quality Score under the keywords tab:

4. First Page Bid

Have you ever logged in to your account and seen those little messages that tell you that your keyword max CPC is below first page bid estimate?
AdWords is only trying to be helpful. If your bid is less than the first page bid it will tell you, and suggest what you should be bidding. But be careful with this! Firstly take a look at your average ad position. If it’s high, it suggests that your ad is always appearing on the first page so you probably don’t need to worry about increasing your bid.
Also, it should really only apply to Exact match keywords, and occasionally Phrase match. You’d be mad to increase your Broad match bids too much. It may cost you a fortune and you could end up overbidding. Use your own judgement on this one. Take what Google says with a pinch of salt.

5. Daily Budgets

Be careful with your daily budget as you can find you’re overspent by up to 20%. To be fair to Google, they do warn us that “Daily budget represents your average spend over the month; actual spend on a given day may vary”, but it’s worth keeping your eye on it.
We recommend using a slightly lower test budget when you first start an AdWords campaign. Then you can ramp it up once you are sure your campaign is running smoothly.

Stop Google AdWords from beating you!

The real danger is that you make a few mistakes, don’t build or optimize your campaigns in the best way, and then declare “AdWords doesn’t work!”.
Unless you’re in the know, or are an agency with dedicated Google account management support, there are things that you just won’t know you’re supposed to be doing.
We’re running regular Google AdWords Certified Trainer courses and seminars for individuals, companies or agencies. Book one of our courses and expect to get the kind of information you need to be able to take on Google AdWords. Check our course dates.
http://www.1updigital.com/blog/google-adwords-suicide.html

or see