Image by Getty Images via @daylifeNow you have all the images on a great template and you are ready you start an eBay mail order company.Did you use the short cut or pay for lots of great photos? Whichever way you choose I am sure it looks great!!
The task now is creating the next stage of a money making machine and to do this we should make friends and establish trust on our path to build in credibility
Prepare for fresh interesting elements in Netbods route to success and keep your listings fresh and interesting.
Ensure you have a hosting account to manage your headlines, images, captions and so on.
Keep Control
Now you must control all of the pictures and text that you use. If you use material that is hosted by someone else, such as a picture hosting site, those images may change or may in fact disappear without notice.
Maintain Efficiency
When you have many listings in a category you will have inserted an overview picture into each listing, so maintenance of this will be very time consuming so you can change images when you need to update it or substitute it. When you have a picture from your hosting account not a borrowed image hosted on a third party site), you only have to change your hosting site file and all of the listings are updated at the same time.
NOTE: consider creating a set of images for each product you resell. For example, if you resell Imperial Leather Soap and Moulton Brown Soap, use two separate sets of images for the two groups. This way if you want to change all the Imperial listings you can do so without affecting the Moulton Brown listings.
If you don't yet have a web hosting account, you can get a domain name and get hosted onon UK2.net for as little as £48/year (that's £4/month) also including a database, £20 free credits for Google Adwords, 3Gb of webspace and plenty of monthly bandwidth (up to 100GB).
King of Sales is in The Title
The amount you sell is totally based on the skills developed in writing a title. We all have 55 characters to make our case. eBay will place greatest emphasis on the first few words so make sure you have chosen those words wisely as a wordsmith you will need the greatest impact.
Great attractors are words that grab attention and my favourite is 'new' as heading this is always an attention getter. Now a title is developed, you can use the heading to continue the main idea of the title and instantly give benefits.
Graphical Headlines Give Flexibility
Netbods see an advantage of creating all auction headlines as graphics so that you can easily tweak your eBay listings without needing to cancel the entire auction.
Simply changing an image on your hosting account, your eBay listing headline will get automatically updated. This will allow you to test the effectiveness of different headlines in a very short time, without needing to wait for the auction to end before you can test your next headline.
Also graphical headlines keep your users engaged in your eye attracting listing. You can easily create text headlines with any graphics program, including Paint (if you have Windows Vista installed on your computer, MS Paint is a much improved basic graphic editor compared to the Windows XP version). Only legible text makes sales so do not go wild with your choice of font. ROur objective remains to convert visitors to sales.
The graphic replaces text so when users search for items on eBay it simply searches the text in the auction listings to determine which results to return. If we replaced text with graphics you may run the risk of missing out on some eBay search traffic. Make sure your main keywords are plain text within your auction description.
Use the right font
Your buyers/bidders will have all kinds of PC's and some only have simple fonts so beware to stick with Arial, Verdana and sans-serif as they are installed in virtually all computers.
Please don't use fancy fonts.
Make all listings fresh with relevant seasonal or properly related elements
Buyers all appreciate touches that show you care about what you sell. Market yourself like Harrods by using a shop front (online) based on events, holidays and marketing catalysts as part of your listing. Upload pictures of ski's in Winter, beach umbrellas or even sunglasses during the Summer months. Switch to Tennis rackets when Wimbledon comes.
Bold Means Speed Reading For Better Sales
Write bullets in bold for key sentences, phrases or words. The buyer will pick up that text while scanning the page quickly as a first look.
Less Content = More Sales
Don't use too much text. Buyers will not spend the time required to understand pages that are filled with text. Keep length to 250 words or less in three, four or even five paragraphs.
Leave white space and skip a line between paragraphs.
Build Trust and Make Friends
We are all worried about being scammed when we buy online. So expect this when you sell by making sure you display your feedback ratings with your listing. When displaying our feedback directly into a listing, we can display a preferred selection of feedback comments. You can also group your feedback by items sold, to give your buyer a better picture of the type of comments received for a specific item. To do this, create another folder called 'feedback' on your hosting website. Store feedback snippets labeled with a similar coding system. Use the URL technique to add or change feedback in your template. Remember to update feedback comments regularly to keep content fresh.
Add a nice touch by creating an About Me page on eBay.
Multiply Sales by Up-selling and Cross-Selling
Now buyer to comes to your listing ask for more and sell as many as you can.
Links to your store in all listings. Advertise your store generically, or better you can make your eBay store offers more attractive, relevant, complimentary links such as displaying images of beach bags and sunglasses on your listing pages for bathing suits will always result in higher and larger sales, more often.
Don't show just a text link to your eBay store. Use a graphic link to catch the eye and help the user make a positive connection that leads to clicking onto your store site. Consider adding a graphic next to your eBay store link for higher impact. Don't place your store links on the bottom of the page. Be sure the link is visible without scrolling.
Bundles
Another good multiplying strategy is to bundle items, especially consumables such as ink cartridges, film, batteries and so on. Offer a deal such as “buy three, get one free” or “Free shipping on multiple purchases”.
Reserve a space for special announcements
Create a one pixel by one pixel image and upload it to your hosting account. Reference to this image in your auction listing's html, without specifying the width and height of this image. Then, whenever you want to add something to your listing such as a delay in shipping or a special deal of the day, replace the white pixel file with an image of whatever announcement you want to make. Change it back when you're done.
IMPORTANT: For this technique to work, remember not to use just one 1x1 pixel image for all your listings. Instead create one 1x1 image for each type of announcement you are likely to need.
Summary
Using some extra care and attention as well as a few efficiency tricks can make the difference between being a low or average eBay seller and a powerful and profitable eBay seller.
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