Image via WikipediaMake More Money From Your Website With 5 Easy Steps
Should a real business operator make their own website?
Who should design your website?
Would the same business owner make the clothes they wear for a business meeting?
Some would say the boss, others the ad agency or marketing
department and others would even suggest I.T. or the webmaster.
department and others would even suggest I.T. or the webmaster.
We would suggest that if you want to maximise the revenue generated from your website that your customers should design any website used by your company and then we can be sure it works for them and therefore your business.
As Internet Business Consultants advise the most successful Internet millionaires we thought it could be a great idea to share our finding with you.
Netbods kindly identified the 5 most annoying challenges with business websites
1: Advertise one thing and then hide it from your visitor
Problem: Your advert mentions a service or offer and we cannot find it on the home page or specified landing page. Prospective clients feel annoyed they cannot find the offer and think it is not what they expected and they leave.
Idea: Make an offer and then keep repeating this compelling reason to do business:
- Repeat the ad-text or keywords on your website
- Make sure you provide clear information in the advert and explain what we do next as a call to action
- Repeat the ad-text or keywords on your website
- Make sure you provide clear information in the advert and explain what we do next as a call to action
2: Call to action is vague
Problem: The visitor is not sure to what to do next on the page therefore they'll spend precious time
deciding what to do next, get confused and look around before making a buying decision.
Problem: The visitor is not sure to what to do next on the page therefore they'll spend precious time
deciding what to do next, get confused and look around before making a buying decision.
Idea: If it is worth having a call to action ensure this is clear and catches the eye through being above-the-fold. Above the fold forms get a 42% better response
3: : Telling is not selling and less is more
Problem: Do you really expect the visitor to read all of words on each page?
Problem: Do you really expect the visitor to read all of words on each page?
Visitors are relentless when on the web and do not hang around for complicated explanations.
A load of text is a sure way for a visitor to hit the ‘back’ button.
A load of text is a sure way for a visitor to hit the ‘back’ button.
Idea: Less text equals more business:
- Put important information as headings
- Use bullet points to make information easier to read quickly
- Be ruthless as you complete copy go back over this 4 times to edit and shorten your text
- Put important information as headings
- Use bullet points to make information easier to read quickly
- Be ruthless as you complete copy go back over this 4 times to edit and shorten your text
4: Too much distraction costs you money
Problem: The visitor doesn’t know where to look and therefore gets confused and annoyed
because there is no clear separation of content and navigation.
Problem: The visitor doesn’t know where to look and therefore gets confused and annoyed
because there is no clear separation of content and navigation.
Idea: Make each page have one key focal point :
-Don’t compete with the call-to-action by adding too many offers
- Economise with your mix of colourful page elements or flash style animations
- Bin the photo library and use specific images
-Don’t compete with the call-to-action by adding too many offers
- Economise with your mix of colourful page elements or flash style animations
- Bin the photo library and use specific images
5: Forgetting to establish trust and make friends will cause a lack of credibility
Problem: The new client doesn’t know who you are and will not you or buy from you?
Problem: The new client doesn’t know who you are and will not you or buy from you?
Idea: We are who we associate with:
- Feature endorsements from clients and testimonials create trust
- Use supplier or client brands as badges displaying our honesty
- Identify a major problem when buying your kind of products and then deliver a massive solution through generous policies and guarantees
- Feature endorsements from clients and testimonials create trust
- Use supplier or client brands as badges displaying our honesty
- Identify a major problem when buying your kind of products and then deliver a massive solution through generous policies and guarantees
Now you can increase the conversion rate of visitors to customers significantly.
You can increase the revenue generated for each transaction from your website and now when you increasing advertising expenditure you will make more profit.
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